If you're looking for a way to make your ads more effective, capture more attention, and get more clients... this article will show you...

“ Heyyyyyy, what’s new with you!?” A pretty common way to greet someone when you haven’t seen them for a while. Notice we don’t ask:...

Quick question: Who’s your ideal customer? Many business owners answer that question with something like: “Anyone who has a pulse and the...

Most ads don’t actually work at attracting clients Some ads might be funny, some might look cinematic, and some Here’s something I...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

Crafting a Solid Offer - Part 2 First things first: If you haven’t read the article about "Why Mass Marketing Doesn’t Work For Small...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Many brands and companies have top-of-mind awareness. Think of cola — what brand comes to mind? Think of a search engine — what brand...

A while ago, in a world full of opportunities, I was managing an ad account for a thriving business. The performance was exceptional. We...

Ever had the experience where a product just keeps following you around? You check out a particular type of lawnmower or power drill, and...

Good writing is the best way to grab attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

In the last article, we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, you can find it...

In this article series, we’re diving into better writing and how you can keep your customers hooked to their screens, eagerly consuming...