One Simple Step To Easily Write High Performing Ads For Your Business

If you're looking for a way to make your ads more effective, capture more attention, and get more clients... this article will show you exactly how to do that.

I clearly remember writing my first ad. I hated every second of it.

Do you know what the worst part was? My boss gave me the task of writing this ad because I had studied marketing and sales in business school.

We analyzed the biggest and most successful companies in the world. But when I tried to use that knowledge to write an ad for our local business... I had no idea how to start!

Looking at the blank page, I realized I was in over my head. And the longer I sat there, the dumber I felt.

The Secret Reason Most Ads Don't Perform

So, I did some research to find the formula.

Some sources told me to use a cute baby animal in my ad. Others said that wasn't professional.

Some sources told me to repeat my message over and over. Others said repetition annoys people and makes them NOT buy from you.

With the deadline rapidly approaching, I took a shortcut. I looked at the ads of our competitors and did roughly the same. Like copying your classmate's homework and changing it up a little so it's not an exact copy.

I showed it to my boss, he said it was fine, and we ran the ad.

A few days passed, and I didn't hear anything about the results. So I asked my boss what the results were. He seemed slightly confused by the question:

"Uh... what do you mean 'results'?

"The results from the ad we ran. Did we make any sales from it? Did many people call in?" I asked him.

My boss smiled, leaned back, and said:

"No, Mohamed. That's not how ads work! This ad was for brand name recognition. Top of mind

awareness. It's all about branding, you know?"

I played it cool and said, "Sure, I understand."

That was a lie. Because I didn’t understand at all how those things were going to get us more sales.

Fixing Your Marketing

When we spend money on something, we measure the result.

It doesn't matter if we're spending money on equipment, lunch, or vendors – we make sure we get what we pay for, right?

When I started my own business, I tried to do the same with marketing. Instead of results, I got word salad.

"Well, this ad is for brand name recognition."

"We're focused on top-of-mind awareness in our market."

"This campaign is set up to solidify our branding and brand positioning."

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question.

Here’s the ugly truth:

"Most businesses throw away at least half of their marketing budget. Maybe even more than half."

And that just didn’t sit right with me.

How I Stopped Throwing Money Away...

...And How You Can Do the Same

I decided to get to the bottom of this and figure out the formula for effective marketing.

The good news? There was a formula, and I figured it out.

The bad news? It took years and years of study, puzzling pieces together, testing it, and using trial and error to figure out what actually worked.

If I had to write out all the elements of the formula, we'd be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as 'Pearson's Law.'

"What is measured, improves."

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.

Then, monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn't.

One of the first things I do when I start working with a client is implement this simple rule:

"Every ad we run needs to be measurable, no exceptions."

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There are plenty of ways to do this, and it’s doable for every single business, including yours. If you want to know how we would do this in your business, get in touch with us today.