Three Letters That Will Magically Get You More Clients

Crafting a Solid Offer - Part 2

First things first: If you haven’t read the article about "Why Mass Marketing Doesn’t Work For Small Business," I highly recommend starting there. It’s definitely worth your time.

The number one thing you can do to make marketing for your business pay off is: Craft a solid offer.

A Rock-Solid Offer.

Here’s how:

The Deadliest Mistake When Crafting An Offer

Let’s imagine we run a marketing agency and need to come up with a great offer to attract clients.

Most business owners will come up with something like:

"Call us today for excellent customer service and competitive pricing."

"We’re experts in our field."

"We can handle your ads, and we’ve worked with over 100 clients."

Look around, and you’ll see this kind of marketing everywhere.

Here’s the big issue with it:

It’s boring.

Generic. Doesn’t stand out. Doesn’t make your prospect excited. It doesn’t even get noticed when your ideal client is scanning headlines.

How do I know?

Because your competitors can say the exact same thing.

The First Element Of Your Solid Offer

When I tell people that "being boring" is a huge marketing issue, they often start thinking about ways to make their marketing over the top.

But that’s not what I mean.

Don’t Fix "The Boring Problem" By Being Outrageous

"The boring problem" is fixed by thinking about your customer, stepping into their world, and joining the conversation that’s happening in their mind.

This is just one element. A great offer typically has three elements, so we still have two more to cover.

We’ll discuss those in the next article of this series.

Talk soon,

Mohamed

P.S. Want to see a solid offer example in the meantime?

Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call. No cost, no obligation.

If you decide not to work together, that’s perfectly fine. No hard selling, no pressure, no annoying sales tactics.

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