Why You Should Always Be Thinking About New Ads

“Heyyyyyy, what’s new with you!?”

A pretty common way to greet someone when you haven’t seen them for a while.

Notice we don’t ask:

“Hey, what’s old?”

or

“Hey, tell me what I already know.”

We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we, as business owners, can never rest on our laurels.

Why Ad Fatigue Is The REAL Pandemic

Social media is awesome in many ways—easy access to our target market, great potential to go viral, and it's never been easier to get in front of the perfect prospect for our business.

But…

…Buuuuuuuuuuuuuuuuuuutt…

…there are downsides.

First and foremost – attention span. We all know the TikTok brain phenomenon that’s affecting everyone in real time. Kids can’t sit through movies, concentrate on homework, or even watch a video longer than 90 seconds.

I wish that didn’t affect us, but it really does. All of our clients have a reduced attention span. Not because they want to, but because they need to.

How else can you deal with ads machine-gunning at you 24/7/365? It’s impossible!

So how do we fix this?

Don’t worry, I won’t ask you to do any TikTok dancing.

There’s a better way.

How To Keep Your Prospect Intrigued

The solution to TikTok brain and shortened attention spans is not just turning all of your content into

easily digestible, cat-food-sized chunks of 60 seconds or less.

The solution is to offer your prospect a lot of different content.

Don’t give them 1 video. Give them 10.

Don’t give them 1 article. Give them 100.

Don’t give them 1 tweet. Give them 1000.

If a prospect is truly interested in what you’re offering, they’ll do their own research. But there has to be some depth to it.

They’ll go through your materials, dig through your content, and steel themselves to make it through.

But it’s up to you to give them a buffet of options—not just 1 dish.

So, if you’re running just 1 ad now? It’s time to create at least 3 different ones.

If you have 1 video for them to see in your retargeting campaign? It’s time to create 5-10 other ones.

Now, go out there and be fruitful. With your content, obviously. Or be fruitful another way too—it’s all good, I’m sure you’re a responsible adult.

Talk soon,

Mohamed

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to reach out. Fill out the

HERE, and one of my team members will be in touch to see if we’re a good fit.