Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)

In this article series, we’re diving into better writing and how you can keep your customers hooked to their screens, eagerly consuming your marketing. If you haven't read the first two parts, you can find them here: Get More Sales By Improving Your Writing

You know what really kills sales?

Being absolutely boring.

And the most boring thing in the world? It’s something called “waffling.”

You may not know the term just yet, but once I show you some examples, you'll start noticing it everywhere.

What do they all have in common?

They’re WAFFLING. There’s so much weak, passive language there.

The goal is to cut through the noise and get straight to the point. Waffling language is like trying to

Cutting Through The Clutter With Active Language

Topic: ‘The sorry state of business writing.’”

See how much sharper that is?

“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”

This one's easy. It doesn’t do anything, right?

That’s all you need to say. Why waste time telling someone how busy they are and that you’ll be quick? The entire sentence just adds noise. We’re wasting time with unnecessary words.

The End of Waffling

Let’s stop using weak language. No more being timid or overly careful. It’s time to write like you're breaking through barriers, taking charge, and leading the charge.

With bold, direct language, your sales will skyrocket, and your results will speak for themselves.

Talk soon,

Mohamed

P.S. Want to see how I can help you eliminate waffling and keep your audience glued to your content?

Get in touch with my agency today. If we’re a good fit, I’ll personally review your company and marketing strategy. We’ll discuss what I’d do differently, and I’ll provide a detailed plan during a call.

No cost, no obligations.

If you’re interested in working together, I’ll outline the next steps. If not, no pressure at all. No hard selling, just a genuine conversation.

Sounds good? Then fill out this form: Nouvelle page